PLAYING PREVIOUSLY RECORDED FOOTAGE
People who've hastagged their Instagram's with #F21ThreadScreen
The F21 Thread Screen is a 2,000 pound machine that uses 6,400 mechanical spools of thread to display Instagrams hashtagged with #F21ThreadScreen. Melding fashion and technology, the Thread Screen is truly beautiful and unique. Hashtag an Instagram of you and your Tried and True friends and see yourselves in a way unlike anything you've seen before.
WATCH THE BEHIND THE SCENES VIDEO
@forever21: Carefully crafted pieces by #Magnolia jewelry are now available in the #F21Branded Shop 💛 (shop link in bio)
200 modules, each made up of 32 spools.
The F21 Thread Screen is one of the most complex machines ever built for a brand. It's comprised of 200,000+ parts - over 8 times what you'd find in your car. Every component, from the thousands of motors and gears, to the 600 pounds of milled aluminum, to the turned wooden spools - all have been custom designed, engineered, and manufactured from scratch. Despite the massive complexities living under the hood, the result is a beautiful and simple looking display that is mesmerizing to watch.
Supporting thousands of pounds requires a serious supporting superstructure. Made up of over 100 individual pieces of aluminum, the superstructure creates an extremely strong, yet lightweight, foundation for the screen to live on.